Wrapping up #HcSimWeek 2018

Some final thoughts as we wrap up an exciting Simulation in Healthcare Week 2018. We trust excitement was generated not only by what you saw others doing, but also by what you and your organization have accomplished, as well. In the effort to keep moving forward we can, occasionally, lose sight of just how far we’ve come.

One of the healthcare buzzwords of the past, but always pertinent, is “holistic”. The holistic philosophy considers the mind, body, spirit and emotions of the individual. What the holistic approach has taught us is fixing the broken part is not enough. Delivering quality healthcare must address the mind, spirit and emotions, as well.

As members of the simulation community, we are proud of our collective efforts in advancing the effectiveness, efficiency and safety of healthcare delivery. Through the expanding use of standardized patients, interprofessional training scenarios and the burgeoning application of virtual and augmented reality platforms, simulation in healthcare is continually widening its holistic approach.

At ReaLifeSim and VetReaLifeSim makers of wearable IV and blood draw trainers, for human and veterinary medicine, we believe the “train the way you treat” philosophy, underscores the holistic approach consistent with the many efforts highlighted this week. We salute you all.

James Benson, Chief Communications Officer

James Benson is a career public relations executive with over 38 years’ experience communicating with diverse audiences in a wide variety of venues. A retired Air Force officer, he spent the latter half of his Air Force career as a public affairs officer enjoying a series of one-of-a-kind positions with equally unique communication challenges. From arranging press conferences, to producing news and training videos, to explaining research, development and contracting issues to the media, he enjoyed tuning in to each audience to ensure the message was received and understood. As the marketing director of a mid-sized hospital, Mr. Benson directed the advertising and promotion of membership and referral programs and community health fairs, conducted outreach efforts to rural health care clinics and community education programs, created a trade show display and produced and hosted a radio health program. At the Department of Veterans Affairs, Mr. Benson served as a senior public affairs executive responding to media requests, preparing senior officials and subject matter experts for media interviews, hosting a magazine-style television program with benefit information for Veterans and providing emcee support for numerous department and public ceremonies and special events. As an adjunct professor, Mr. Benson has taught classes in communications for the past 10 years. Currently, Mr. Benson is providing strategic communications, media relations and marketing support to B & G Educational Innovations, LLC, makers of ReaLifeSim clinical simulation training products