Suspending Disbelief

When people talk about someone or something being “real” or “authentic” it is usually done in a positive or complimentary tone.

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It should come as no surprise that in a wide variety of industries such as the airlines, search and rescue, firefighting, and of course, healthcare – a successful result is often the difference between life and death. Each of them, and many others, require realistic practice experiences to achieve that successful result.

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An increasing number of programs, products and scenarios are being developed to add sights, sounds, smells or other distractions to help suspend disbelief during simulated scenarios.

These essential elements encourage a stronger sense of presence when performing under pressure in “what you see is what you get” and “it doesn’t get more real than this” opportunities to practice fighting fires, landing planes, and saving lives.

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The more realistic and authentic we can make the simulation, the more successful results we can achieve.

We all benefit from individuals and teams practicing to do the right thing at the right time for the right reasons to achieve a successful result.

James Benson, Chief Communications Officer

James Benson is a career public relations executive with over 38 years’ experience communicating with diverse audiences in a wide variety of venues. A retired Air Force officer, he spent the latter half of his Air Force career as a public affairs officer enjoying a series of one-of-a-kind positions with equally unique communication challenges. From arranging press conferences, to producing news and training videos, to explaining research, development and contracting issues to the media, he enjoyed tuning in to each audience to ensure the message was received and understood. As the marketing director of a mid-sized hospital, Mr. Benson directed the advertising and promotion of membership and referral programs and community health fairs, conducted outreach efforts to rural health care clinics and community education programs, created a trade show display and produced and hosted a radio health program. At the Department of Veterans Affairs, Mr. Benson served as a senior public affairs executive responding to media requests, preparing senior officials and subject matter experts for media interviews, hosting a magazine-style television program with benefit information for Veterans and providing emcee support for numerous department and public ceremonies and special events. As an adjunct professor, Mr. Benson has taught classes in communications for the past 10 years. Currently, Mr. Benson is providing strategic communications, media relations and marketing support to B & G Educational Innovations, LLC, makers of ReaLifeSim clinical simulation training products